The Embedded Entrepreneur’s Toolkit

In addition to the book, I have created a Notion-based toolkit that contains spreadsheets, lists, and additional content that supplements the book. I have added several of my own research spreadsheets with my research data to this toolkit. 

Here are a few things you’ll find in there:

  • Audience Discovery Spreadsheet (+Arvid’s version)
  • Bonus Practical Tips and Lists for the 5-Step Audience Discovery Guide
  • Problem Discovery Tracking Sheet (+Arvid’s version)
  • Audience Audition Influencer Tracking Sheet (+Arvid’s version)
  • Weekly Audience-Building Schedule Checklist
  • Problem Frequency Tracking Sheet
  • Opportunity Resource Tracking Sheet
  • Competition Tracking Sheet


You can find and purchase The Embedded Entrepreneur Toolkit on Gumroad.

Get the “Just the Toolkit” package if you already own the book.