The Embedded Entrepreneur

Audience-driven means exactly what it sounds like: you focus on the audience — at all times. Every decision you make is made with your audience in mind. Simon Sinek says “Start With Why” — I say “Start With Who!

The Embedded Entrepreneur will teach you how to build a business the right way from the beginning: with an audience that you want to serve and that will serve you.

You will learn how audiences work, how to find them, analyze them, and for those founders who have already built a product, how to build an audience for your business.

This book is being written in public 🥳. And I’m writing it right now.

The Embedded Entrepreneur will be a book by founders, for founders, with founders. What you offer should be a result of knowing whom you serve. That’s why I need you!

Tell Me What You Want to Know

I would love to know what you’d like to read about in this book. I want to make sure it contains exactly what you need. Any ideas, questions, and suggestions are welcome.

📌 Here are the topics I want to write about in the book. Feedback is extremely welcome.

While the book is in a fairly advanced draft stage right now, I am still interested in your thoughts.

Be a Review Reader

Hundreds of incredible draft readers have already read the first rough drafts of the book and improved them with their comments and suggestions.

At this point, I am looking for review readers: if you’re willing to read the book in it’s current almost-ready version and write a short review either before the launch or when the book comes out, please sign up here:

I’m Arvid, the author of the best-selling bootstrapping book Zero to Sold, writer and podcaster at The Bootstrapped Founder, and a SaaS entrepreneur who failed many times and succeeded a few times.

I’m super excited to write another book, even more since I will be writing it for you and with you.

Hi there!

Thank you so much for your support!